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Associate of Arts in Faith-Based Marketing, Advertisement (Specialization in Marketing, Fundraising)

Academic unitHBIU College of Business and EconomicsTotal credits60Estimated duration2 years

Program Overview

Official program overview

Program Overview

Degree abbreviation

A.A. in Faith-Based Marketing, Advertisement

Total program length

60 semester credit hours

Normal completion time

Two academic years

General education

18 credit hours

Faith-Based Marketing, Advertisement core

30 credit hours

Professional application courses

9 credit hours

Capstone requirement

3 credit hours

The Associate of Arts in Faith-Based Marketing and Advertisement is designed to provide students with a robust foundation in contemporary marketing principles, strategic communication, and ethical fundraising practices. Through a curriculum that emphasizes stewardship, servant leadership, and data-driven decision-making, students gain the technical proficiency required to manage brand identity and donor relations in mission-driven environments. The program integrates standard business theories with the practical realities of nonprofit organizational management, ensuring that students are prepared to communicate values-based messages effectively.

Students will explore the intersection of consumer behavior and organizational development, applying rigorous analysis to marketing campaigns and development initiatives. By fostering an understanding of strategic outreach and responsible resource management, the program cultivates professionals who can advance the missions of faith-based and community-focused institutions. This educational experience combines academic excellence with a commitment to integrity, providing a comprehensive preparation for service in professional settings.

The Associate of Arts in Faith-Based Marketing, Advertisement provides students with a foundational study in marketing principles and advertising strategies integrated with faith-based values. This curriculum encompasses human development, organizational communication, ethics in commerce, the utilization of community resources, and the implementation of supportive service practices to prepare graduates for diverse roles within ministry-aligned business environments.

Program Facts

Program facts

Degree abbreviation
A.A. in Faith-Based Marketing, Advertisement
Total program length
60 semester credit hours
Normal completion time
Two academic years
General education
18 credit hours
Professional application courses
9 credit hours
Capstone requirement
3 credit hours
Academic unit
HBIU College of Business and Economics
Total credits
60
Duration
2 years

Program Description

Official program description

Learning Outcomes

Student learning outcomes

  • Apply ethical principles to the development and implementation of marketing and fundraising campaigns.
  • Evaluate consumer behavior and donor trends using quantitative and qualitative research methodologies.
  • Design comprehensive marketing collateral that aligns with organizational mission and values.
  • Demonstrate proficiency in digital communication tools and social media strategies for nonprofit outreach.
  • Integrate biblical stewardship and servant leadership frameworks into organizational management practices.
  • Communicate institutional mission goals clearly and persuasively to diverse stakeholders.
  • Course Outline
  • Semester 1 — Year 1
  • Code
  • Title
  • Credits
  • Prerequisites
  • BUS101
  • Principles of Marketing
  • 4
  • None
  • ENG101
  • College Composition
  • 4
  • None
  • COM110
  • Strategic Communication
  • 3
  • None
  • CHR105
  • Foundations of Servant Leadership
  • 3
  • None
  • BUS101 — Principles of Marketing: An introduction to the fundamental concepts of market research, consumer behavior, and promotional strategies. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • ENG101 — College Composition: A focus on academic writing, argumentation, and clear communication techniques for professional settings. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • COM110 — Strategic Communication: Analysis of effective messaging, media relations, and stakeholder engagement strategies. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • CHR105 — Foundations of Servant Leadership: Exploration of leadership models rooted in service, ethical stewardship, and community impact. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • Semester 2 — Year 1
  • Code
  • Title
  • Credits
  • Prerequisites
  • BUS205
  • Principles of Fundraising
  • 4
  • BUS101
  • MAT120
  • Quantitative Reasoning
  • 3
  • None
  • PSY110
  • Introduction to Psychology
  • 3
  • None
  • BUS215
  • Organizational Ethics
  • 4
  • None
  • BUS205 — Principles of Fundraising: Study of donor identification, campaign planning, and sustainable resource management techniques. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • MAT120 — Quantitative Reasoning: Introduction to statistical analysis and data interpretation for informed decision-making. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • PSY110 — Introduction to Psychology: Overview of behavioral theories and human motivation in various social contexts. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • BUS215 — Organizational Ethics: Examination of ethical decision-making frameworks within corporate and nonprofit governance. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • Semester 3 — Year 2
  • Code
  • Title
  • Credits
  • Prerequisites
  • BUS301
  • Digital Marketing Strategy
  • 4
  • BUS101
  • RES200
  • Research Methods for Nonprofits
  • 3
  • MAT120
  • HIS250
  • History of Nonprofits
  • 3
  • None
  • MGT210
  • Management of Volunteerism
  • 3
  • CHR105
  • BUS301 — Digital Marketing Strategy: Application of digital platforms, social media analytics, and online engagement tactics. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • RES200 — Research Methods for Nonprofits: Practical study of research design and data evaluation in institutional environments. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • HIS250 — History of Nonprofits: Historical perspective on community service organizations and their social contributions. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • MGT210 — Management of Volunteerism: Strategies for recruiting, training, and retaining volunteers in mission-driven settings. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • Semester 4 — Year 2
  • Code
  • Title
  • Credits
  • Prerequisites
  • BUS410
  • Advanced Donor Relations
  • 3
  • BUS205
  • COM220
  • Public Relations and Media
  • 3
  • COM110
  • SOC210
  • Community Engagement
  • 3
  • None
  • CAP290
  • Capstone Project: Marketing and Development
  • 4
  • Completion of 45 credit hours
  • BUS410 — Advanced Donor Relations: Advanced tactics for maintaining long-term stewardship and communication with donors. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • COM220 — Public Relations and Media: Training in creating compelling content and managing organizational branding and media outreach. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • SOC210 — Community Engagement: Study of community dynamics and the role of social networks in organizational outreach. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
  • CAP290 — Capstone Project: Marketing and Development: The culminating project where students develop a comprehensive, ethically grounded strategic marketing plan. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.

Admission Requirements

Admission and entry requirements

Applicants must provide evidence of a high school diploma or a recognized equivalent such as a GED. Admissions decisions are based on a holistic review of academic history, personal statements detailing the applicant's interest in faith-informed service, and letters of recommendation. Candidates are expected to demonstrate academic readiness for college-level study in communications and business subjects. Culminating Project The Capstone Project serves as the culminating academic experience for the Associate of Arts in Faith-Based Marketing and Advertisement. Students are required to develop a comprehensive marketing and development proposal for a selected nonprofit organization. This project requires the synthesis of theoretical knowledge gained throughout the program, including audience analysis, strategic planning, and ethical fiscal stewardship. Students must demonstrate their ability to address real-world organizational challenges with professional excellence and a commitment to servant leadership. Beyond technical competence, the Capstone emphasizes the integration of faith-informed character, requiring students to articulate how their proposed strategies reflect organizational integrity and the responsible stewardship of community assets. The project deliverables include a detailed strategic report, a budget and resource allocation plan, and a reflective analysis on the alignment between their proposed activities and the mission of the organization. This final evaluation demonstrates the student's mastery of the discipline and their readiness to operate with professional and ethical maturity in a faith-based vocational context.

Protected Curriculum

Complete program outline available after verification

Graduation Requirements

Graduation and completion requirements

  • To earn the Associate of Arts in Faith-Based Marketing and Advertisement, students must complete 60 credit hours with a cumulative GPA of 2.0 or higher. All courses must be completed according to the degree plan, including the final Capstone Project. Students are expected to demonstrate consistent academic engagement and adherence to the institutional code of ethics, which reflects the university's commitment to integrity, stewardship, and professional excellence in all academic and service activities.
  • In addition to academic requirements, students are expected to participate in institutional formation activities, including community service hours and regular chapel attendance, to foster spiritual maturity and community connection. This holistic approach ensures that graduates are not only professionally competent in marketing and fundraising but also characterized by the humility and servant-oriented character essential for faith-informed service. Upon successful completion, students are prepared to contribute as principled professionals within their respective fields.
  • Career Opportunities
  • Marketing Coordinator for Faith-Based Nonprofits
  • Fundraising Assistant for Community Development Organizations
  • Digital Communications Associate for Educational Institutions
  • Donor Relations Assistant
  • Public Relations Aide for Ministry-Oriented Entities
  • Social Media Manager for Human Service Agencies
  • Important Notices
  • The program educates ethical professionals who demonstrate technical excellence, servant leadership, professional integrity, and a commitment to apply sound principles to advance faith-based organizations, strengthen communities, and contribute responsibly.
  • HBIU is a lawfully operating nonpublic faith-based postsecondary institution that maintains its status under section 1005.06(1)(f), Florida Statutes. The University annually affirms its compliance with the requirements applicable to faith-based institutions in Florida through Commission for Independent Education.
  • HBIU accreditation from QAHE (for quality assurance in pre-tertiary and higher education mechanisms). QAHE offers globally recognized accreditation and quality assurance for higher education, training providers, and professional institutions worldwide. Students should consider the nature and scope of this recognition in relation to their individual certification and professional goals.
  • Transfer credit is evaluated individually based on course content, credit hours, grades, institutional documentation, program requirements, and applicable university policies. Although HBIU provides academically structured programs, no institution can guarantee that another college, university, employer, licensing board, or credential-evaluation service will accept its credits or credentials. Students are encouraged to obtain advance written confirmation from the intended receiving organization.
  • The program develops academic knowledge and applied competencies for service in faith-based organizations, nonprofit institutions, community programs, and related professional environments. Some occupations associated with the subject area may be regulated by governmental or professional authorities. A degree from HBIU demonstrates completion of the University's academic requirements but does not, by itself, confer professional licensure or legal authority to perform regulated services.
  • Where a program is related to an external certification, eligibility is determined exclusively by the applicable certifying organization. Certification bodies may establish additional requirements involving education, examinations, experience, background screening, continuing education, or membership. HBIU does not guarantee certification eligibility or examination approval unless a formal written agreement expressly provides otherwise.
  • Career and occupational information is provided to help students make informed educational decisions. Employment outcomes depend on factors such as the graduate's experience, geographic location, professional qualifications, employer requirements, economic conditions, interviewing ability, and any applicable licensure or certification requirements. Completion of a program does not constitute a promise of employment, promotion, job placement, or a particular occupational title.
  • This program is delivered through online instruction. Students must have access to the technology, equipment, internet service, software, and learning resources identified in the University's technology requirements.
  • Internship or field-experience participation is subject to academic eligibility, site availability, supervisor approval, and the requirements of the participating organization. The University assists students with the placement process but cannot guarantee placement with a particular organization, supervisor, location, or schedule.
  • Students are responsible for reviewing the catalog, understanding program requirements, providing accurate information, meeting academic and financial obligations, and verifying whether the program supports their intended educational or professional goals.
  • Completion of a University program does not authorize a graduate to use a professional title that is protected or restricted by law. Graduates must use titles that accurately reflect their education, credentials, employment role, and current licensure or certification status.
  • Degree abbreviation | A.A. in Faith-Based Marketing, Advertisement
  • Total program length | 60 semester credit hours
  • Normal completion time | Two academic years
  • General education | 18 credit hours
  • Faith-Based Marketing, Advertisement core | 30 credit hours
  • Professional application courses | 9 credit hours
  • Capstone requirement | 3 credit hours
  • Code | Title | Credits | Prerequisites
  • BUS101 | Principles of Marketing | 4 | None
  • ENG101 | College Composition | 4 | None
  • COM110 | Strategic Communication | 3 | None
  • CHR105 | Foundations of Servant Leadership | 3 | None
  • Code | Title | Credits | Prerequisites
  • BUS205 | Principles of Fundraising | 4 | BUS101
  • MAT120 | Quantitative Reasoning | 3 | None
  • PSY110 | Introduction to Psychology | 3 | None
  • BUS215 | Organizational Ethics | 4 | None
  • Code | Title | Credits | Prerequisites
  • BUS301 | Digital Marketing Strategy | 4 | BUS101
  • RES200 | Research Methods for Nonprofits | 3 | MAT120
  • HIS250 | History of Nonprofits | 3 | None
  • MGT210 | Management of Volunteerism | 3 | CHR105
  • Code | Title | Credits | Prerequisites
  • BUS410 | Advanced Donor Relations | 3 | BUS205
  • COM220 | Public Relations and Media | 3 | COM110
  • SOC210 | Community Engagement | 3 | None
  • CAP290 | Capstone Project: Marketing and Development | 4 | Completion of 45 credit hours

Career Opportunities

Career opportunities

Career Opportunities

  • Marketing Coordinator for Faith-Based Nonprofits
  • Fundraising Assistant for Community Development Organizations
  • Digital Communications Associate for Educational Institutions
  • Donor Relations Assistant
  • Public Relations Aide for Ministry-Oriented Entities
  • Social Media Manager for Human Service Agencies

Additional Official Information

Additional source information

Important Notices

  • The program educates ethical professionals who demonstrate technical excellence, servant leadership, professional integrity, and a commitment to apply sound principles to advance faith-based organizations, strengthen communities, and contribute responsibly.
  • HBIU is a lawfully operating nonpublic faith-based postsecondary institution that maintains its status under section 1005.06(1)(f), Florida Statutes. The University annually affirms its compliance with the requirements applicable to faith-based institutions in Florida through Commission for Independent Education.
  • HBIU accreditation from QAHE (for quality assurance in pre-tertiary and higher education mechanisms). QAHE offers globally recognized accreditation and quality assurance for higher education, training providers, and professional institutions worldwide. Students should consider the nature and scope of this recognition in relation to their individual certification and professional goals.
  • Transfer credit is evaluated individually based on course content, credit hours, grades, institutional documentation, program requirements, and applicable university policies. Although HBIU provides academically structured programs, no institution can guarantee that another college, university, employer, licensing board, or credential-evaluation service will accept its credits or credentials. Students are encouraged to obtain advance written confirmation from the intended receiving organization.
  • The program develops academic knowledge and applied competencies for service in faith-based organizations, nonprofit institutions, community programs, and related professional environments. Some occupations associated with the subject area may be regulated by governmental or professional authorities. A degree from HBIU demonstrates completion of the University's academic requirements but does not, by itself, confer professional licensure or legal authority to perform regulated services.
  • Where a program is related to an external certification, eligibility is determined exclusively by the applicable certifying organization. Certification bodies may establish additional requirements involving education, examinations, experience, background screening, continuing education, or membership. HBIU does not guarantee certification eligibility or examination approval unless a formal written agreement expressly provides otherwise.
  • Career and occupational information is provided to help students make informed educational decisions. Employment outcomes depend on factors such as the graduate's experience, geographic location, professional qualifications, employer requirements, economic conditions, interviewing ability, and any applicable licensure or certification requirements. Completion of a program does not constitute a promise of employment, promotion, job placement, or a particular occupational title.
  • This program is delivered through online instruction. Students must have access to the technology, equipment, internet service, software, and learning resources identified in the University's technology requirements.
  • Internship or field-experience participation is subject to academic eligibility, site availability, supervisor approval, and the requirements of the participating organization. The University assists students with the placement process but cannot guarantee placement with a particular organization, supervisor, location, or schedule.
  • Students are responsible for reviewing the catalog, understanding program requirements, providing accurate information, meeting academic and financial obligations, and verifying whether the program supports their intended educational or professional goals.
  • Completion of a University program does not authorize a graduate to use a professional title that is protected or restricted by law. Graduates must use titles that accurately reflect their education, credentials, employment role, and current licensure or certification status.
  • Degree abbreviation | A.A. in Faith-Based Marketing, Advertisement
  • Total program length | 60 semester credit hours
  • Normal completion time | Two academic years